Kemin Animal Nutrition and Health – South Asia is introducing a new digital initiative for communications and launching a podcast, which provides an opportunity for businesses to leverage content marketing strategy in the B2B space.
“PodKast” will be broadcasted to Kemin’s customers and provide various insights related to customers’ pain points and Kemin’s relevant solutions. The series provides brief talks on different topics with a regular schedule of publishing.
The first episode of “PodKast” addresses water quality manager on poultry farms. The same has been uploaded on the official LinkedIn and Facebook pages.
Kemin South Asia team plans to produce podcasts in regional languages, as well. The business unit’s marketing team is executing this undertaking, with active support from technical services and other functional areas.
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