The Brazilian Association of Animal Protein (ABPA), in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil), took associated agro-industries for the first major on-site action in the European market since the beginning of the pandemic, during Anuga 2021 – one of the biggest food fairs in the world, which took take place between October 9th and 13th, in Cologne (Germany).
To this end, a large area of over 270 square meters in the Koelnmesse exhibition center (which hosts the Anuga fair) was specially prepared with full infrastructure to receive clients and potential importers of animal protein from Brazil.
Reinforcing the strategy of actions of the international brands of poultry and pork sectors in Brazil – Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck and Brazilian Pork – promotional materials distributed with information about the production chain in Brazil, such as printed and digital folders.